Watch the highlights from last year's event

On Sept. 11th, 2025, the second edition of The Classics Forum, the landmark event where shapers from all over the world come together to chart the course for the development of the classic car industry, took place at the Goodwood House, opening the legendary Goodwood Revival

Our 2025 event has been widely recognized as a great success: 150 of the world's most relevant executives, investors and collectors met at the Goodwood House, in the heart of Italy's Motor Valley, to discuss the future of the collectible car and luxury sectors
This session provided a comprehensive overview of the current state of the classic and collectible car industry, examining the market landscape, key stakeholders across the value chain and the factors influencing supply, demand and liquidity. Discussions explored emerging trends, new business models and the evolving expectations of collectors, investors and enthusiasts. Particular attention was given to the opportunities and challenges shaping the future of the sector, offering insights into how the industry continues to evolve in response to changing market dynamics and broader economic trends.
This panel discussion explored the growing convergence between the worlds of luxury and classic cars, driven by a shared focus on craftsmanship, heritage, exclusivity and experience. Participants examined how luxury brands and the classic car industry are increasingly influencing one another, creating new opportunities for collaboration, customer engagement and value creation. Particular attention was given to evolving consumer expectations, the role of lifestyle and hospitality, and the importance of authenticity in shaping premium experiences for collectors and high-net-worth individuals.
This session explored how digital tools and emerging technologies are playing an increasingly important role in preserving, communicating and enhancing automotive heritage. Discussions examined how digital platforms, content strategies and innovative technologies are helping businesses, collectors and institutions build value around historic vehicles while engaging broader and more diverse audiences. Particular attention was given to the balance between tradition and innovation, highlighting how digital transformation is reshaping storytelling, engagement, transparency and the overall experience within the classic and collectible car ecosystem.
McKinsey & Co. will play the role of official Knowledge Partner of the event, contributing proprietary knowledge and insights on classics and on the broader luxury sector.

Sign up to stay updated with the latest from The Classics Forum Or, if you wish to contact us directly, write to us at: theclassicsforum@assetclassic.com